Kulin Lalbhai Executive Director
The sense of fashion is like no other. It is dynamic and evolving, and making the right impression through one’s sartorial choices is critical….
We are delighted to present the Autumn Winter fashion magazine from the house of Arvind, one of the country’s most premier and pioneering institution in the field of men’s fashion. If one were to sum up the driving philosophy of brand Arvind, it would be an unwavering focus in bringing the best and the trendiest to the discerning Indian consumer.
Equally significant to the brand is craftsmanship,a deep understanding of fabrics and the intricacies of processes. Finally, at Arvind, we work to present trends, yes, but we encourage the stylish Indian man of today to introspect and define his individual sense of style, and only then interpret it through the lens of the season’s trend. For, trends come and go but style is forever.
In order to add an edge to the Arvind bouquet, we have included Lookbooks and a unique in-store app called Arvind Touch to our services. The magazine is another step in this direction and takes our endeavours to the next level; the publication tells the customer not just what to buy but provides expert know-how on styling, grooming and being one’s best. It basically helps visualise the end ensemble that’s created out of our multitude of fine fabrics.
The sense of fashion is like no other. It is dynamic and evolving, and making the right impression through one’s sartorial choices is critical. The magazine helps you make the correct decision whether your taste veers to the contemporary or the classic.
At Arvind, through all our products, we seek to address the needs and concerns of the discerning man who is rooted yet global; traditional yet trendy. He is the evolved contemporary Indian, well read and travelled, who seeks to strike the perfect balance between India and the world. It is him that we intend to service through the changing seasons of fashion with a specially curated edition like this one.
Watch out for the Spring Summer issue which will follow close on the heels of this Autumn Winter offering!
Till the next season,
Executive Director, Arvind Limited